New SEO Trends for 2011

If you are an SEO enthusiast, it becomes necessary to monitor the happenings in changing technologies and their impact on the traditional SEO methods. The recent changes undertaken by Google in their algorithms are going to change the mindset of this business.  In an official blog released by Google, they have discussed the impact and major changes they have undertaken in this big algorithm. The first impact will be on the low quality sites, where they display low values, copies content and sites that are not very useful. At the same time, this algorithm will prove helpful for high quality sites providing fresh and original content with good research and information, analysis carried out within depths and good researched reports as well some other influential factors to get good rankings in the Search engine.  Google is working for months on some substantial issues and are updating net search values for quality of pages in search results. Although the changes are taking place in USA now depending on the results and plan of action, it will be applied to other locations.

However, the current concern is about the changing trends in SEO, recent SEO roundtable discussion at Digital Cream where client side marketers will discuss about the approaches to improve their digital marketing and new viable trends in SEO.  Now you do not have to rely on usual SEO techniques but you will have to think far ahead in implementing Advanced SEO techniques.  Here you will have to undertake many new secrets, which should be technical and good for enterprises as well. While applying these new techniques you should analyze this data and make sure that you will be able to analyze the techniques working for you and for your allies if there remain any loopholes then you should be able to bridge them.

After studying, the discussions carried out at this roundtable discussion some of the issues, which have to be taken care of and which will prove helpful in the current year are discussed and illustrated in this blog. Although this is not an authentic study of all the trends and solutions effective research is advised before carrying out these practices.

Impact of Social Networking sites on rankings

• Recent announcements that social signals now influence SEO rankings has something in kitty for all the companies and websites that are targeting social networking sites for better rankings. Although companies, which are working on this area before release of this report, might be happy for the outcome, they are going to get in search engine ranking with fair amount of PR activities they have already carried out.  For all the millions and billions of links that are shared via networking sites, it is sad to notice that major search engines were neglecting them, although some of them have their datadeals with twitter. With Internet competition, becoming fiercer with changing times it is important to socialize your company and website to millions of future prospects via these networking sites to achieve the best online success.

Mobile Search

• With increased Smartphone, user’s mobile searches have grown almost five times than last year, recently Google launched mobile search volumes by device, for certain key phrases in its keyword tool. Smartphone’s and Tablets are in a process of revolutionizing the whole concept of connectivity and are giving a wide market for companies for their targeted audiences. Looking at the recent success of Android OS in the market Google is going to have tremendous influence on the mobile marketing under the Device Driven strategy. You can visit www.google.co.uk/mfor better understanding of the mobile search results.

Local Search

• With increasing use of mobile devices for searching local places, it has become more important for SEO to concentrate on the Red balloons that will be displayed on the search results. With the change in Google algorithms, be careful for the places in terms of city/state. Now instead of Local Search there will be “Place Search” by eliminating the regular 7 Pack Mac grouping from the top of the page. Now Maps will be placed in the space above right side bar by integrating local search in the search results displacing and pushing organic results and top 10 listings to the second page of search results. This change is democratic which will help the small website and business owners to compete with larger budgeted sites, which are not actually participating in local business.  Therefore, the companies, which are part of multinational companies and have different geographical locations will decline low in ranking.

Real-time Search

• With recent changes, Google is incorporating changes that will favor recently published content on large-scale especially new posts that have been linked with facebook and Twitter. Goggles all new Query Deserves Freshness (QDF) Algorithm determines how the search query entered should be augmented on the freshness of the content in addition to the content of the highest page rank. For SEO you will have to understand the concept deeply then analyze your strategies because “every new feature updated by Google is a virtual playground for spam”. This will also give you an option to focus more on PPC where you have more control on your campaigns.

Video search

• You will be astonished to study the recent use of You Tube as a search engine and getting almost a second rank in search engines in some of the leading countries. Now optimizing video is not only about metadata and text alone and no need to rely on titles, description and tags for getting ranks in videos  but you will have to focus more on factors like on-page and off-site.  Now for You Tube optimization you will have to focus on Creating quality and compelling video content, publishing it using best SEO techniques and engaging with communities that are within and outside YouTube.

Engaging on other sites

• As an SEO, you will always think to gain more traffic by gaining links to different sites, but now there are more options to reach more audiences on their sites, which have good performance in SERPs. Some of the sites, which are increasing in importance, are eHow and Videojug the entire article base sites and hub pages that are still preferred by search engines.

Alliance between Yahoo and Microsoft

• Most of the SEO prefer Goggle for displaying the efforts and most of the website owners want to get top ranks in Google, they seem to care less about other search engines. However, the recent Yahoo-Microsoft alliance will have a long-term impact on overall SEO techniques. Although this has been carried out in some of the major countries in world within few months they will provide global search results with updated alliance strategies.

Semantic Markup

• Google will support many microformats especially in Twitter and Facebook, which will be involved with different formats of videos also. You will have to concentrate more on the coding of microformatted data of your website to make sure that you get higher ranks in search pages. Make sure that you use microformating in your review pages to get more local traffic.

These are the eight main concepts and trends, which has to be concentrated in 2011 when you are working as an SEO. Although there are certain more points, which has to be looked upon, when we get the clear picture of changed algorithms and search alliance. Currently you will have to integrate these points in your regular SEO techniques for better results in changing search engine environments.